Tuesday, February 17, 2009

Too much... everywhere!!!

Be it a shopping mall, a metro station, a food court everywhere there is an intrusion to your mental space. It’s tougher to get rid of mental intrusion than the physical one.

The other day I was quite shocked to hear the same kind of ‘noise’, (yes I would rather call it noise than music) in a reputed bookstore. This place, even a couple of years back was a place where even if your decibels were a little higher than the normal would attract unpleasant looks.

For many of us, shopping is a therapy but with so much intrusion it no longer remains a therapy but it ends up adding to the stress.

A little away from what I was talking about is the sales people, one more kind of intrusion, with due respect.

You don’t even stand for a while at a section & there they come with all the mugged up details of the ranges on offer. I won’t deny the information is useful, when asked for, not otherwise.

I have often noticed shoppers in malls who tend to get intimidated when approached by sales people. They actually move away from the section. There are some who get more than irritated.

The other issue is language. Language is supposed to remove barriers but in most cases it is actually creating one. Who says if you are in Calcutta & walking in to a Pantaloons or a South City, you have to communicate with the employees in these stores in English? They are your fellow Kolkatans & would definitely follow the language you communicate in.

Shopping is supposed to be entertaining & for some a necessity. So why make it a task? Use language to communicate, use language where necessary, and use language to bridge gaps not to create gaps…

No comments: