Saturday, May 16, 2009

My empty letter box



Running down the staircase to check if Grandparents sent a letter or if a friend has sent few words for me is something I miss so much. Agreed that the internet is faster, better & makes more sense. But somewhere deep down I miss receiving those handwritten letters from my close ones.

A mail in my inbox, a sms or a scrap somehow still doesn't touch me the way a handwritten letter did. I miss the personal touch in them. You almost feel the person's presence while reading through the lines.

Modern things have the good & bad both. Guess getting nostalgic about receiving letters is not something we even have the time to sit back & think 'coz the positives of the internet & the telecom is so high that probably this is too small a think to even make us think about.

But I still miss the inland letters & the postcards...

Thursday, February 19, 2009

The poet comes alive...


Hai talaash mujhe uss ek sunahre pal ki,
Jise ho mujhme yakeen ki hai mujhme bhi woh baat
Ki sirf katein hee nhi par phul bhi ban sakte hain humsafar mere
Hai talaash mujhe uss ek sunahre pal ki…

Tuesday, February 17, 2009

Too much... everywhere!!!

Be it a shopping mall, a metro station, a food court everywhere there is an intrusion to your mental space. It’s tougher to get rid of mental intrusion than the physical one.

The other day I was quite shocked to hear the same kind of ‘noise’, (yes I would rather call it noise than music) in a reputed bookstore. This place, even a couple of years back was a place where even if your decibels were a little higher than the normal would attract unpleasant looks.

For many of us, shopping is a therapy but with so much intrusion it no longer remains a therapy but it ends up adding to the stress.

A little away from what I was talking about is the sales people, one more kind of intrusion, with due respect.

You don’t even stand for a while at a section & there they come with all the mugged up details of the ranges on offer. I won’t deny the information is useful, when asked for, not otherwise.

I have often noticed shoppers in malls who tend to get intimidated when approached by sales people. They actually move away from the section. There are some who get more than irritated.

The other issue is language. Language is supposed to remove barriers but in most cases it is actually creating one. Who says if you are in Calcutta & walking in to a Pantaloons or a South City, you have to communicate with the employees in these stores in English? They are your fellow Kolkatans & would definitely follow the language you communicate in.

Shopping is supposed to be entertaining & for some a necessity. So why make it a task? Use language to communicate, use language where necessary, and use language to bridge gaps not to create gaps…

Thursday, February 12, 2009

Not so addy

My alltime favourite Bollywood dialogues -

Kanoon ke haath bahut lambe hoten hain...
Kanoon jasbaton pe nhi, sabooton pe chalta hai...
Yeh din dekhne ke liye tumhe paal pos kar bara kiya tha...
Kalmuhee, karamjai ghar ka sara kam para hua hai aur tu baith baith kar muft ki roteeyan tor rahi hai...
Yeh sunne ke pehle mere kaan kyon nhi phat gaye, yeh dharti mujhe kyon nhi nigal lee, yeh aasmaa
Beta tu mere burhape ka laathi hai
Gin gin ke, chun chun ke mein badla loongi
Mera bhi din ayega ekdin shyam laal

Wednesday, February 11, 2009

Up above the world so high...





LG captured this long time back when they spoke about their picture clarity. A LG viewing kid could see the clouds forming an elephant whilst other kids couldn't.
It's so true. I am sure each one of us had this experience at some point. There's a similar thing that I do a lot. That's when you see water marks on the walls. Does that sound familiar?

Monday, January 12, 2009

Top 5 in the Print world







PRINT

Brand: The Leela Galleria
Agency: Bates 141
Category: Services

Brand: Silver Springs
Agency: Deepak Advertising Agency
Category: Apparel | Fashion and Lifestyle

Brand: The Economic Times Awards
Agency: Rediffusion Y&R
Category: Media and Entertainment

Brand: Lee
Agency: Alok Nanda and Company
Category: Apparel | Fashion and Lifestyle

Brand: LG Home Theatre System
Category: Consumer Durables

Source: Agency FAQ

Thursday, January 8, 2009

Check out the Top 5 ads in TV






TV

Brand: Sony Bravia
Agency: Bates 141
Category: Consumer DurablesBrand: ING

Brand: ING
Agency: McCann Erickson
Category: Banking | Financial Services | Insurance

Brand: Asian Paints Royale Play
Agency: Contract
Category: Household Products

Brand: Kamasutra Condoms
Agency: O&M
Category: Health | Pharamaceutical Products

Brand: V.I.P. Nuovo
Agency: Lowe Lintas
Category: Household Products